Baking Battles by Sophia Soames Release Blitz

Are you brave enough to stay? Or strong enough to walk away?

Mattias Strømme is neither, still reeling with guilt over leaving his little family, walking away from a life that has been slowly suffocating him. He’s neither strong, nor brave.

His life is a recipe for disaster. He is a single dad of a 2-year-old, has an ex-wife who scares him, and a job in finance where he scares everyone else. And now he has been dragged in as a last-minute filler contestant on Baking Battles, the hit reality baking show.

Mattias can't bake. He can barely dress himself in the morning, and he definitely hasn't got the skills to charm the viewing public, or the wannabe celebs who make up the rest of the show's contestants. He's not a nice person. He's just... nothing.

Mattias left his wife when life became unbearable for him and he fell apart.

Now, when he is suddenly drowning in a mess of rumours, male supermodels, and unicorn glitter? Will Mattias be brave enough to stay? Or strong enough to walk away?

Book 3
Buy Links

Amazon US  ~  Amazon UK  ~  Amazon Au  ~  Amazon Ca
~  Also Available with KindleUnlimited  ~

“Mattias, I’m in fucking deep shit, mate.” Danijel grits out between his teeth as the glass door to his own office slams shut behind them. He’s a small man, slim with some muscle definition showing under his fitted shirt, which is usually immaculate, but today there are patches of sweat forming under his arms, and his closely shaved black hair is getting frequent swipes from Danijel’s hands, a clear sign that something is bothering him.

“What now? I thought everything was going smoothly? Baking Battles is still well under budget, so financially there is nothing to worry about, unless there is a lawsuit brewing that you are about to hit me with.”

Mattias crosses his arms over his chest. He may have spent years taking shit from Sara, but he’s never been a pushover at work. He knows his shit. So does Danijel.

“Please tell me that you can bake.” Danijel almost whispers. “You brought that chocolate tray thing in a few months back when we had the Hygge-Fridays thing going on? Please tell me it didn’t come out of a packet?”

“It didn’t come out of a packet. Who do you think I am? I’m the master of the chocolate tray bake.” Mattias says cockily. Danijel is clearly in some deep shit. Sweat now pouring down his temples.

He should probably mention that Emilia had drooled in the batter and that the traybake he had brought in was his third attempt, and that the mess he had left behind in the kitchen, sparked off one of the worst screaming arguments he and Sara had ever had. He left a week later. It hadn’t been good. That damn cake brought nothing good with it.

“Mattias, we start filming tomorrow at ten, and we are three contestants down. I am officially pulling you in.”

“What?” Mattias shrieks. “It’s a celebrity special. Who the fuck am I supposed to be?”

“You do that finance segment every year on ‘Good Morning Norway’? You know the ’How to do your tax return?’ thing you did? And... and… You did that thing last week, you know when you talked about how to budget for Christmas without getting into debt? You definitely qualify as a celeb. We will just call you a Morning TV financial expert. Close enough. And anyway, everyone loves a bigwig trying his hand at being normal or some shit? Putting your money where your mouth is, or whatever? Getting down with the underdog? Showing your human side? I haven’t got a clue how we will spin it. That’s PR’s role. They will make it work, if you do this. And, Mattias, you are perfect. You are grumpy and impatient and have a fucking temper on you. It will make fantastic TV. The other good thing is that you won’t have a clue who all the other contestants are, so you won’t give a rat’s arse about pegging them down a notch or two, will you? It will be awesome.”

Danijel is chewing on his thumb. Rocking on his heels.

“No. Fucking. Way.” Mattias groans. “Hell no.”

“Why the hell not? You are single, and the girls will be hanging off you. Celeb status guaranteed. Pussy on tap. What’s not to love?”

“Everything Danijel! Every fucking thing! For a start, I can’t bake.”

“That Chocolate tray bake was edible?” Danijel is smiling now.

“I look like shit.”

“You are a handsome devil. Let someone dress you and get a haircut. Shave. Sorted.”

“I’ve got a reputation to protect. I’ll be the fucking laughingstock of the station!”

“People will love you. Profits through the roof. Spin-off series. I have a clear vision in my head.”

Yeah. Danijel is on drugs. Clearly. Standing there with his arms spread out and a dreamy look in his eyes.

“No, Danijel. Not happening. Baking Battles is this station’s number one show, our main cash cow, and we have been seeding this Celebrity special for months. We can’t just throw random contestants in and expect to pull it off. The public will see right through it. It’s desperate, and it’s unprofessional.” Mattias turns around letting his hand rest on the door handle. He is leaving. He is not getting drawn into this.

“Alima said yes.” Danijel says. His shit-eating grin wider than his face.

“Alima?” Mattias’s hand grips the door handle tighter. “Your sister can’t even peel a potato. She feeds her kids microwave meals and thinks it’s gourmet cooking. She’s going on Baking Battles as a contestant? You are kidding, right?”

Danijel’s pushing it here. Alima is his oldest friend. Well, the only friend that has stuck by him throughout his whole divorce mess. She lives life like she is some kind of hardcore Superwoman, and Mattias bloody adores her. She’s also married with a million kids and works full time, and has never baked a cake in her life. He knows that, for a fact.

“Dead serious, Mattias. She owes me one, and anyway someone has to get voted off in the first episode. She doesn’t give a shit, and we are marketing her as the Norwegian ice-hockey team’s physician, which isn’t a lie.”

“She treated their reserve goalie for a sprained ankle. Once.” Mattias whines into his hands. “Danijel, what the hell are you doing? This is crazy?”

“I have no choice Mattias. Amelia Hammerdahl had to pull out with the cocaine scandal that broke on Friday. Trond Pedersen is up for a fucking embezzling charge, and that rapper we were pinning our hopes on? Pregnant. Couldn’t stop puking through the test filming yesterday. We can’t use her, it is just awful.” Danijel actually looks a bit green himself. “So, we are down to Pablo from ‘Say Yay to the Gay’, Ida Sagnefjord from ‘Frognerfruer’, Paulina Sætermark, the news anchor from ‘Dagsrevyen’…”

“And not Mattias Strømme, a boring CFO,” Mattias says firmly. “Forget it, Danijel. It’s stupid, immoral and downright illegal. We are deceiving the public, lying and betraying the trust of the brand. Get yourself on the phone to casting downstairs. I am sure we have some D-list celeb just dying to make a spectacle of themselves on TV over Christmas.”

He walks out the door letting it slam hard behind him. Fucking hell, Danijel.

Mattias’s life is peaceful and quiet, his job rewarding and fulfilling. His daughter is the love of his life.

He doesn’t need this.

It’s eight weeks until Christmas. Four weeks until Baking Battles, The Celebrity Christmas Special will premiere in time for the December festive period. Eight mouth-watering spectacular episodes full of Christmas cheer, home-made flavours and quirky heart-warming mistakes by clueless celebrities, showing their human side. Christmas cakes. Fucking gingerbread houses. And fruitcakes… not just of the baked variety.

He’s not going anywhere near it. Nope. Not happening.

Reviews by the Wicked Reads Review Team

Sarah – ☆☆☆☆
This story made me smile. I love the Norwegian setting, I love the Bake-Off scenes, and I fell fast and hard for both Christopher and Mattias.

When we meet Mattias, he is a surly, slightly antisocial CFO. His confidence is low and he’s very isolated. Most of the story belongs to him and is told from his perspective. Even though he’s kinda awful at times, I found it impossible not to love him very much. Christopher is a model and TV presenter and he should be a little bit too perfect, but he’s also weird and a little bit awkward and the two men have the most wonderful chemistry. I really love their unlikely romance. The characters surrounding Mattias and Christopher are fabulous, and I even enjoyed the scenes with Mattias’ daughter.

My reservations with this book lie with the pacing and plotting. The actual romance takes place quite quickly and the basic story concludes three quarters of the way into the book. The final quarter of the book is additional scenes from later in Mattias and Christopher’s life – told mostly from Christopher’s perspective. I’m not sure this completely works for me.

I was much more engaged with the initial story than I was with the additional scenes. The later scenes turn a romance novel into a family drama – but it is a post happily ever after family drama without much conflict to drive it. Mattias’ internal conflict and self-doubt prevents the main story from becoming too saccharine but the added scenes are a little too cute and too perfect for my taste.


Ruthie – ☆☆☆☆
I really enjoyed this book, and having never read anything by this author before, I will be remedying that very soon. I know that I chose to read it because of the cooking elements, but it is much richer than I had expected.

Mattias works as the CFO of a TV company. His marriage recently fell apart, it would seem due to them really having no sexual chemistry at all. This long period of unhappiness (other than when with his beloved daughter) has made Mattias grumpy and shouty. His work colleagues tend to stay away, except Danijel, brother of his childhood bestie. He has now been conned by Danijel to be a contestant on a celebrity Christmas bake-off.

I loved the bake-off scenes – so funny, so beautifully described, and the characters were just perfect. Pablo identifying Mattias as gay on their first meeting does completely confuse the poor man, but he then discovers that the supermodel presenter has had a crush on him... for years. I loved just how utterly lacking in self-awareness he was – incredibly endearing, even though terribly painful for Christopher. As the competition develops and Mattias comes to understand what sexual chemistry means, we can only hope that these two men will be able to make a life together because they certainly have a passionate love life, and naturally fit together in the everyday.

I have to admit that I expected an epilogue, who doesn't? But I am not sure that I should have read all the way to the end. A strange thing to admit to and something I didn't think I would ever say, as my inclination is always to know more. But actually, some of the magic does wear off, and life sometimes gets in the way. It is a lovely story, which I will remember for a long time.

Sophia Soames should be old enough to know better but has barely grown up. She has been known to fangirl over TV shows, has fallen in and out of love with more popstars than she dares to remember, and has a ridiculously high-flying (un-)glamourous real-life job.

Her long-suffering husband just laughs at her antics. Their children are feral. The Au Pair just sighs.

She lives in a creaky old house in rural London, although her heart is still in Scandinavia.

Discovering that the stories in her head make sense when written down has been part of the most hilarious midlife crisis ever and she hopes it may long continue.

Connect with Sophia

Facebook  ~  Twitter  ~  Instagram  ~  Goodreads
Sophia Soames' Little Harbour Facebook Group


Hosted by

Reviewers on the Wicked Reads Review Team were provided a free copy of Baking Battles (Scandinavian Comfort #3) by Sophia Soames to read and review for this tour.